DOES GO-TO-MARKET THINKING, PLANNING AND DOING FOR START UPS AND SCALE UPS

Focused on go-to-market challenges, we’re a network of entrepreneurially minded and highly experienced freelancers who can form small project teams to solve business problems quickly.

WHY?

18k startups got funded in London alone in 2021. Nearly double 2020. Good isn’t good enough any more. You need to find what sets you apart.

Go-to-market is multi disciplinary and therefore can easily end up being done in silos. That loses impact and is inefficient.

We’ve become too dependent on automation and lost the human touch. It saves time but it’s clear that potential clients dislike overly automated sales and marketing. Successful go-to-market requires a blend of art and science.

end to end go-to-market support

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end to end go-to-market support >>

Every company will go-to-market differently. We’re all unique, right? So, Megadog is happy to create programmes covering just 1 or all of the below projects. We’re always open to initial free meetings to define the specific challenges faced by our clients.

THINK - what’s the special sauce?

Facilitation sessions: Mission, Vision and Values
Product-market fit analysis
Branding & communications
Audience profiling and personas
Value proposition development

PLAN - how do we tell people?

Channel planning
Goal setting
Marketing automation: CRM, ad tools
Collateral development & creation
Content strategy, planning & creation
Social advertising
PR

DO - let’s get this moving

Business development and training programmes for staff
Partnership programmes
Frameworks to link sales with marketing
Ongoing check ins, measurement and review

The way we work

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The way we work >>

CUSTOMER FIRST - We’ve gone to market ourselves and know what it means to roll up our sleeves, set a target and figure out how to get there. We treat your business like our business.

LEAN - Having spent our own time and money on GTM, we’ll never waste yours.

NO SHELFWARE HERE - Strategy is important but without the doing, what’s the point?

CONSTANTLY CURIOUS - How does that work? What’s that new thing? What if we tried this out? We think curiosity in all things sparks creativity to solve problems in disruptive ways.

OPENNESS AND POSITIVITY FOSTERS THE BEST WORK - So expect a no nonsense, upbeat experience, always.

HELLO

I’m Barney, director of Megadog and I’ve been taking businesses to market since 1998. I’m proud of the path I’ve taken and am lucky to have helped grow numerous start ups and high growth businesses. These include…

ChannelFlip, a trailblazing multi channel network sold to Shine in 2011; Unruly, the Tech City poster child and video technology business sold to News in 2015: Finally, my second family, the creative social agency That Lot sold to Weber Shandwick in 2018.

Technically, I also worked for a start up in the Dotcom boom but honestly, it was a good lesson in how NOT to do things. I did get to work in the Millennium Dome though. Silver linings, eh?

Via my role as a Venture Partner at one of London’s most active early stage VC’s, Ascension Ventures I’m immersed in start up culture in all of it’s joy and madness. In 2020, during lockdown I was selected for Antler’s LON3 VC incubator. It was a cross between The Apprentice and Love Island but everyone had an MBA.

Here’s what people say

“
Barney provides strategic counsel that is action orientated and without waffle. An experienced operator with an understanding of current market conditions. Highly recommended.”

— Andrew Southcott, MD, Captivate Group

“After a 5 year hiatus following Barney’s departure from Unruly, Barney and I teamed up again during the launch of my new AI-based video analysis business, DAIVID. I was keen to work with Barney again because of his strategic mind, his amazing contact book and his incredibly personable style.

Barney didn’t disappoint. In working with DAIVID, Barney opened the doors of two of the largest media agencies and brands in the world, and those relationships have gone from strength to strength; we shall forever be in his debt. And, to top it all off, he’s an absolutely top guy”

— Ian Forrester, CEO & Founder, DAIVID

“Now I get why the name Megadog. Loyal, reliable and supportive - turning your business into the brand you’d always hoped it would be.”

— Phil White. Co-founder, Grounded World

“Barney has boundless enthusiasm, business acumen and an invaluable wealth of experience. The combination of deep media knowledge coupled to his business development background enabled him to play a pivotal role in the dramatic transformation of our startup”

— David Beresford. MD, That Lot

“Working with Barney was a game-changer for my company. He brought a tonne of expertise from across the media industry, and with him we landed opportunities we didn’t even know existed. He helped lead us through a period of rapid scaling up both of revenue and team, leading to an eventual successful acquisition. The guy really, really knows his stuff.”

— Wil Harris. MD, ChannelFlip

Megadog has undertaken go-to-market projects with…..